Tuesday, July 01, 2008

Prepare the goat for sacrifice!


Haha...I couldn't help sharing it...
Since the dawn of time, people have been in control of their tools. The stone-age primitive knew the properties of flint and how to turn it into sharp axes. Peasants in the Middle Ages knew how a plow was constructed and how to use it to till their fields. And they sure knew how to master their oxen. In recent history, people used to understand automobiles: even if they were not trained mechanics, drivers in the 1950s knew much of what was under the hood, knew the meaning of the various sounds their car might make, and knew how to fix the beast if it acted up.
Today, the average computer user lives under a reign of terror where he or she is subjected to loss of data at the whim of a blue screen that appears at unexplainable times. We have lost 2,000 years' of progress in rationalist thinking and reverted to superstitious and animist behavior where users chant magic incantations at their computer without understanding the meaning but hoping that the outcome will be blessed. Look at offices around the world and count the number of yellow sticky-notes at the side of computer monitors and you will know what I mean. Each sticky-note has a magic incantation on it with a number of steps that are followed as an offering to the Great Machine. If step 5 in printing handouts from a slide presentation were to sacrifice a goat, then people would do that just as gladly as they click a checkbox they don't understand.

-Jakob Nielsen, in Designing Web Usability

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